Found October 18, 2012 on
NASCAR driver and racing star Danica Patrick's future as the Go Daddy advertising girl is in jeopardy as the company will announce the hiring of a new ad agency, Deutsch NY, reports USA Today.
Patrick has starred in more Super Bowl ads, 10, than any other celebrity, including Michael Jordan and Cindy Crawford. Patrick has starred in 22 Go Daddy commercials since 2007, earning her around $1 million annually for her appearances.
"I absolutely hope I am in the new Go Daddy Super Bowl commercials. I don't think it would feel quite like a Super Bowl if we don't do the commercials again this year," said Patrick via a statement provided by Go Daddy.
Patrick's contract with Go Daddy runs through 2013.
The new ad agency's CEO Val DiFebo thinks Go Daddy will be just fine without Patrick. "We've done terrific spots without Danica."
"The question at hand is: Is she in the Super Bowl or not?" says Barb Rechterman, chief marketing officer at Go Daddy. "What we're trying to do is redefine sexy to be a small-business owner running a successful business. So we want to explore options of how we make our advertising new."
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Go Daddy has signed an outside agency to produce its two Super Bowl spots for the first time, and it remains to be seen if Danica Patrick will be part of the ads.
The company said Thursday it strongly supports the popular NASCAR driver, even if the ad campaign by Deutsch Inc. winds up not including Patrick.
Chief Marketing Officer Barb Rechterman tells The Associated Press that...
Danica Patrick is still Go Daddy's choice for the Super Bowl.
Quelling speculation that the NASCAR star would have less of a role in in the company's advertising, Go Daddy executive chairman and founder Bob Parsons announced Thursday that Patrick will appear in both of the website domain provider's commercials during the Super Bowl.
''It was always fairly understood...
Trouble in practice, difficulty qualifying, late-race wrecks and even a shoe - yes, a shoe - that she ran over while leading has defined Danica Patrick's first full Nationwide season.
She has only two top-10s through the first 29 races for JR Motorsports, and has yet to crack the top 20 during the first seven races of an abbreviated Sprint Cup slate for Stewart-Haas Racing,...
(Eds: APNewsNow. Will be updated. With AP Photos.) By DAVE SKRETTA AP Sports Writer Danica Patrick said she's disappointed by the results in her first full Nationwide season. She believes the experience has prepared her for a full Sprint Cup schedule next year.
Patrick only has two top 10 finishes for JR Motorsports, but has had several other promising runs ruined by crashes...
Danica Patrick's crew opted to change the engine on the No. 10 Go Daddy Chevrolet after the first Sprint Cup Series practice at Kansas Speedway on Friday afternoon.
Her best time of the 30 laps she ran during practice was 43rd fastest on the speed chart, 29.153 seconds (185.230 mph). By comparison, Greg Biffle posted the top time in the session, 28.226 seconds (191.313 mph)...
Ryan Newman and Danica Patrick will have new crew chiefs when the NASCAR Sprint Cup Series heads to Martinsville. The moves will become effective at Martinsville and continue for the 2013 season according to the team.Tony Gibson who had been the crew chief for Newman will shift to the No. 10 car driven by Danica Patrick. Matt Borland will become the crew chief for Newman in addition...
Tissot, a manufacturer of Swiss watches since 1853, will be featured as co-primary sponsor of the No. 7 Chevrolet this weekend at Kansas along with GoDaddy.com. Tissot has been a partner of JR Motorsports since 2010 and this marks its third race in as many years as co-primary sponsor of Danica Patrick and the No. 7.
JRM AT INTERMEDIATE TRACKS - The JR Motorsports team’s best finish...
A Matt Borland/Ryan Newman reunion appears to be in order at Stewart-Haas Racing staring next week at Martinsville Speedway.
And as FOXSports.com first reported, Tony Gibson will be the crew chief for Danica Patrick next year. Gibson will start working with Patrick during her next Sprint Cup appearance at Texas Motor Speedway.
Borland worked as Newman's crew chief for five...
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