Originally written on Sports-Glory  |  Last updated 9/9/14

NASCAR driver and racing star Danica Patrick's future as the Go Daddy advertising girl is in jeopardy as the company will announce the hiring of a new ad agency, Deutsch NY, reports USA Today.
Patrick has starred in more Super Bowl ads, 10, than any other celebrity, including Michael Jordan and Cindy Crawford. Patrick has starred in 22 Go Daddy commercials since 2007, earning her around $1 million annually for her appearances.
"I absolutely hope I am in the new Go Daddy Super Bowl commercials. I don't think it would feel quite like a Super Bowl if we don't do the commercials again this year," said Patrick via a statement provided by Go Daddy.
Patrick's contract with Go Daddy runs through 2013.
The new ad agency's CEO Val DiFebo thinks Go Daddy will be just fine without Patrick. "We've done terrific spots without Danica."
"The question at hand is: Is she in the Super Bowl or not?" says Barb Rechterman, chief marketing officer at Go Daddy. "What we're trying to do is redefine sexy to be a small-business owner running a successful business. So we want to explore options of how we make our advertising new."

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