Barry Sanders aims to shut down Lions-mocking craft brewery beer

A Detroit-area craft brewery that recently introduced a lager which mocked the long-suffering Lions organization has seen its trolling efforts stymied by the legendary Barry Sanders, as he is unhappy over the beer’s can featuring his likeness.

A report from the Detroit Free Press this week cast a spotlight on Eastern Market Brewing, the outfit behind Same Old Lager. The name of the beer purports to highlight when it comes to Lions and losing, some things never change.

Promotional materials on social media and elsewhere have shown that the can features a grainy, 8-bit image that clearly depicts Sanders.

On Monday, Sanders took to Twitter to apologize fans who may have been “duped” by the brewery into thinking he had any affiliation with the company or Same Old Lager, a riff on the “Same Old Lions” lament uttered by the team’s fan base for decades.