Mandatory Credit: Peter Casey-USA TODAY Sports

NASCAR’s Toyota Owners 400 at Richmond draws over 3 million viewers on Easter Sunday

Originally posted on 5 GOATs | By Steve Samra | Last updated 4/2/24

The ratings are in for the Toyota Owners 400 at Richmond Raceway, which was run on Easter Sunday evening for the NASCAR Cup Series.

According to FOX via Adam Stern of the Sports Business Journal, the event drew 3.310 million viewers around the world. However, Stern noted there’s no direct comparison between this year’s race and 2023’s iteration, as the latter was on FS1.

Continuing, Stern added that the 2022 spring race at Richmond, which was on FOX, drew 3.958 million viewers, but it wasn’t on Easter Sunday, and didn’t have to contend with Major League Baseball’s opening weekend.

.@FoxTV got 3.310 million viewers for Sunday night's NASCAR Cup Series race at Richmond; last year's spring race was on FS1 so there's no direct YOY comparison.

The 2022 spring event was on Fox and that race drew 3.958 million. pic.twitter.com/W3uDE3DnPn
— Adam Stern (@A_S12) April 2, 2024

“@FoxTV got 3.310 million viewers for Sunday night’s NASCAR Cup Series race at Richmond; last year’s spring race was on FS1 so there’s no direct YOY comparison,” Stern posted on X, formerly known as Twitter. “The 2022 spring event was on Fox and that race drew 3.958 million”

This article first appeared on 5 GOATs and was syndicated with permission.

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