Found January 24, 2013 on Speedway Digest - Home for NASCAR News:
PLAYERS: Jeff Gordon
  Even though Hendrick Motorsports won 18 of 36 NASCAR Sprint Cup Series points races in 2007, and even though Jeff Gordon came within an eyelash of his fifth championship, the driver of the No. 24 Chevrolet never liked the winged behemoth that debuted that year. The lack of brand identity of the car design was something that struck Gordon immediately. "We had a car (Gen-4) that looked really similar to the manufacturer vehicle that was in the showroom," Gordon said Wednesday during the Hendrick Motorsports stop on the Sprint Media Tour presented by Charlotte Motor Speedway. "We went completely away from that in every which way, from having a splitter, we had the wing, and we just had this blocky looking car that wasn't a sexy looking car. "We made that car (the 2007) a really good race car. It took a while, but we did. Now I look at this (Gen-6) race car and see where we're starting out with this car -- and it feels good. It drives good, it's forgivi...

Photos: Daytona releases renderings of proposed track redevelopment project

Daytona International Speedway President Joie Chitwood unveiled the first renderings of what the redeveloped DIS could look like during Thursday’s “state of the sport” that took place at a media event in Charlotte, NC. Chitwood did not say what the project would cost. “If you think about what (NASCAR co-founder) Bill France did in the late `50s of creating this world center...

Jeff Gordon’s step-father to appear at Canadian Motor Speedway booth at CME

With receiving approval from the Ontario Municipal Board, there are hopes that the proposed Canadian Motor Speedway in Fort Erie, Ontario will become a reality. Canadian Motorsports Speedway will be on hand at the Canadian Motorsports Expo from February 8th to the 10th to discuss plans with fans. Along with their display, they will have special guests John Bickford and Paxton Waters...

Behind the scenes at Hendrick Motorsports

CHARLOTTE Tucked away in an off-limits-to-the-public building on the sprawling Hendrick Motorsports campus which could best be described as Rick Hendricks man cave, Dale Earnhardt Jr. set up in his seat. NASCARs 10-time winner of the Most Popular Driver Award fastened the second button on a white shirt adorned with the HMS logo on one side and sponsor National Guard on the other...

Nothing New, Just Win!

With other teams announcing everything from new partnerships to new drivers, it’s par for the course for Hendrick Motorsports, which returns with the same lineup and crews from a 2012 season that saw all four teams make the Chase for the Championship. “Obviously, with the new car, we’re excited to get things going,” said team owner Rick Hendrick, who was flanked by Kasey...

One fan at a time

Travis Pastrana has more than half a million Twitter followers, ranking him first -- decisively -- among full-time Nationwide Series drivers. Pastrana's fans, however, know him best for dangerous extreme-sports tricks that last two or three seconds. How does Pastrana convert those followers -- many of whom fall into the 18-34-year-old age group NASCAR covets -- to NASCAR fans...
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