Wrigley’s new Alert Energy Caffeine Gum will make its NASCAR Sprint Cup Series debut with Joe Gibbs Racing and driver Elliott Sadler on April 21 at Kansas Speedway in Kansas City, Kan. Sadler will pilot the No. 81 Alert Energy Camry there and at Talladega (Ala.) Superspeedway (May 5 and Oct. 20) for a total of three races during the 2013 race season.
The No. 81 Alert Energy Camry joins an all-star lineup of Mars, Inc. and Wrigley sponsors at Joe Gibbs Racing including Doublemint® gum, M&M’S® and SNICKERS® throughout the 2013 season.
“Wrigley and Mars are proud to continue our partnership with Joe Gibbs Racing and look forward to working with veteran driver Elliott Sadler,” said Tim Conlin, a senior brand manager at the Wrigley Co., a subsidiary of Mars, Inc. “And we’re especially excited to give NASCAR fans the chance to be among some of the first people to see and try Alert Energy.”
“I’m really looking forward to representing Alert Energy in the Sprint Cup Series,” said Elliott Sadler, driver of the No. 81 Camry. “I’ve been lucky to have a long history with Mars, Inc. and am very excited about working with them again in launching this new product. After trying it, I’m a big fan of Alert Energy gum. With my busy schedule, it helps keep me going from one thing to the next – so it’s a perfect match.”
Alert Energy is a new energy product available for adults 25-49 that lets people control the amount of caffeine they want on-the-go. Alert will be available nationwide starting in April.