Found January 22, 2013 on Fox Sports:
Furniture Row Racing and Richard Childress Racing are closely aligned this season - so much so that officials say the single-car operation is essentially a fourth NASCAR Sprint Cup team in the Childress' empire. Mark McArdle, executive director of competition at Furniture Row Racing, is now also the director of racing operations for RCR. There's just not many ways to have more information sharing than that. McArdle said the relationship will enhance the flow of information between the two teams. He worked with Dr. Eric Warren, competition director at RCR, previously at Evernham Motorsports, so the new partnership was an easy step. "In an effort to assist the RCR effort and, again, hoping that the rising tide floats all boats in the pond, what we've done is (general manager) Joe (Garone) and (team owner) Barney (Visser) offered up my services to RCR if they could use me in any way to help that situation that they have there," he said. "Eric Warren and I had worked together for eight years at Evernham so when he heard about that offer he took us up on it and has asked me to operate as director of racing operations so the Cup teams, the Nationwide teams and the Truck teams all report up through me." McArdle is splitting his time between the two shops. He spends about two-thirds of each month at the RCR shop in Welcome, NC, and the rest at the Furniture Row shop in Denver, Colo. He says that schedule is because of the "intensity of kind of the changeover process at RCR" and that it could change down the road. "We hope that as we get things stabilized and settled that will become more 50-50 and, eventually, the hope is to be able to train someone at RCR to kind of step into that role having defined it and gotten the processes and procedures down," he said. Right now, he is just focusing on helping both teams work better together to the benefit of each organization as RCR - with drivers Kevin Harvick, Jeff Burton and Paul Menard - and Furniture Row - with driver Kurt Busch - prepare to enter the 2013 season. "We just treat Furniture Row as a fourth team, so that's kind of knitted us together even tighter," McArdle said.

Why RCR is optimistic about 2013

Richard Childress Racing has worked in the offseason to make sure that its three NASCAR Sprint Cup operations are taking full advantage of the assets they have. RCR is coming off a disappointing season in terms of overall performance. While Kevin Harvick did make the Chase for the Sprint Cup, teammates Jeff Burton and Paul Menard each failed to make that group. Harvick finished...

RCR Gets New Look with Red Kap & Media Stop Review

Richard Childress Racing has announced that they are partnering with Red Kap as the exclusive outfitter for RCR employees. You might not find this story on many news sites because it is not “major news” but to a company this is huge news. With teams looking for ways to save money in every department, crew uniforms and employee wear is a major expense that they acquire. When asking...

Red Kap Joins RCR/ECR Engines as Official Provider of Shop and Crew Apparel

Richard Childress Racing has partnered with Red Kap, a division of VF Imagewear, Inc., as the official workwear outfitter for RCR and ECR Engines employees.   Red Kap has been creating comfortable, durable workwear since starting out as a family business in 1923. Today they outfit 16 million Americans in a wide variety of industries. Red Kap prides itself on outfitting the "...

Burton: Gen 6 needs to bring back fun

Richard Childress Racing's Jeff Burton knows that there is one thing that, in the end, will be more important than anything else when it comes to NASCAR's new Generation 6 car -- how it performs on the racetrack. Burton, one of the thought-provoking veterans in the Sprint Cup Series, seems pleased with the car. He applauds that the new model -- as he says he heard in a phrase...

Richard Childress Signs on as Ambassador for TAG Heuer Eyewear NASCAR Team Owner joins grandsons Austin Dillon and Ty Dillon

Richard Childress Racing president and CEO Richard Childress has signed a multi-year agreement with TAG Heuer Eyewear, joining grandsons Austin Dillon and Ty Dillon as ambassadors for the France-based eyewear company.   "TAG Heuer Eyewear is proud to include Richard Childress to its lineup of premier ambassadors for our line of luxury eyewear," said Robert Cooper, racing...

RCR Adds New Staff to Team Communications Programs Andrea Cleveland and Jeff O'Keefe to manage PR for Menard and Scott teams

Richard Childress Racing has added two members to its communications staff.   Andrea Cleveland has been named manager of communications in the NASCAR Sprint Cup Series for the No. 27 Menards Chevrolet team and driver Paul Menard. Jeff O'Keefe has assumed a similar position with RCR's NASCAR Nationwide Series program with the No. 2 Shore Lodge Chevrolet team and driver Brian...

In Case You Missed It – January 22, 2013

  As the teams and drivers inch every closer to the opening race at the Daytona International Speedway, more news has been released. NASCAR announced another partner extends their deal, Richard Childress has a new deal, AJ Allmendinger might have a ride for 2013, Matt Kenseth and Kurt Busch will each do some Nationwide Series races, and there’s a new driver in the Nationwide Series...

Four decades later

Austin Dillon, grandson of Richard Childress, will attempt to make his Daytona 500 debut in an RCR car in February—40 years after Childress failed to qualify for the event in his first try at Daytona. Dillon isn't taking anything for granted. "With the family history, and then going to Daytona. ... I've been able to be in Victory Lane with Kevin Harvick (2007) and...

Imbedded engineer

Even before this season, Furniture Row Racing had a close relationship with Richard Childress Racing. After all, Furniture Row gets its engines and chassis from RCR. The partnership was strengthened recently when Mark McArdle, managing director of competition at Furniture Row, took on a dual role as director of racing operations at RCR. With Furniture Row based in Denver, Colo.,...

2013 Industry Award Recipients Named

The North Carolina Motorsports Association will honor legendary racing promoter H.A. “Humpy” Wheeler with its Achievement in Motorsports Tribute Award at the seventh annual North Carolina Motorsports Industry Awards Ceremony presented by Fifth Third Bank. The ceremony will take place Jan. 28 at the Embassy Suites Concord. The NCMA Motorsports Industry Awards Ceremony presented...
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