The relationship between Danica Patrick and Go Daddy continues. A report from NBC Sports indicates that Patrick will have two Go Daddy commercials airing during this year's Super Bowl. Patrick initially joined forces with Go Daddy back in 2007 and has since done 22 commercials for the domain provider.
We appreciate that Go Daddy is giving us all advance notice of the awful advertisements that await us during Super Bowl 47.
The NBC article asked Go Daddy founder Bob Parsons who he thought had benefited the most from the Go Daddy / Patrick partnership. His answer was that it's been a "true partnership" with both sides reaping benefits. It's worth noting that Parsons also mentioned that it was an obvious choice to bring Patrick back for another batch of ads as he believes she is the face of the company.
We'd have asked Parsons if these Go Daddy ads actually boost domain sales or provide a benefit other than a short-term rise in traffic and whether or not his marketing team will even attempt to be creative this year.
Given the obscene cost of Super Bowl ads (average cost of $3.5 million for Super Bowl 46) we assume Go Daddy must be seeing some sort of return on their investment. Does it offset the cost? Maybe, but we doubt it. We imagine most traffic gained from the ads are from preteen boys and idiotic men that flock to the site in hopes of seeing nudity. *Spoiler alert* - You won't find any.
As for our second point, Go Daddy did hint that they might try something different this year. These rumblings came out prior to the company announcing Patrick would be returning, so it's unclear if they plan to try something new with Patrick or return to their old, boring habits. Those habits earned Go Daddy last place in a USA Today poll that determined the best - and worst - ads from last year's Super Bowl.