With the Stanley Cup Playoffs rapidly approaching, the NHL has launched a massive marketing campaign that prompts one question: “Who stole the Stanley Cup?” NBC anchors, including David Gregory and Jim Cramer, are feeding into the madness in a new 90-second advertisement that details the search for the perpetrators of the fictional crime, otherwise known as the “Cupnappers...
The lore of the Stanley Cup is often used to promote the NHL, sometimes to the detriment of the stars of the game themselves. However, this year NBC has chosen to go the comedy route with its playoff spots. The effect is pretty solid. A 90-second trailer for the campaign, starring multiple NBC News staffers (David Gregory, Jim Cramer) will debut in movie theaters across the country...
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