As an official outfitter of the London Summer Olympics, Nike made a shirt to promote that fact, but now the shirt is coming under fire for being sexist.
The shirt in question is emblazoned in gold lettering with the phrase "Gold Digging". Since the shirt is only available for women, some are calling it sexist and offensive.
The shirt although is selling surprisingly well as many retailers are almost sold out of them. The shirt comes in black, gray, or white and is going for $24.99.
But people are still outraged by the shirt's message. Styleite, a fashion blog, tweeted, "US ladies win two-thirds of the country's gold medals at the Olympics, and @Nike rewards them with this sexist tee."
On the other hand, some people don't seem to mind and one person tweeted that she actually had gotten compliments. "I've gotten so many compliments or laughs at my shirt I'm wearing 'Gold digging' #nike", she tweeted.
This is the second time during the Olympics that a product of clothing has come under fire by Nike. A shirt was made after the US Women's soccer team defeated Japan for the gold medal and the shirt read, "Greatness Has Been Found". Many found the shirt to be smug and classless.
Nike responded to the complaints of the "Gold Digging" shirt saying, “Nike has consistently supported female athletes and the position they enjoy as positive role models. The t-shirt uses a phrase in an ironic way that is relevant given it was released just as the world focused on the success of female athletes.”
Nike clearly has pride in Team USA, but maybe should just find better words and slogans next time. This whole thing will blow over soon and the shirts probably won't be pulled.
Another victory for Overlord Knight.